Tuesday, March 24, 2009

How to Use and Select Stock Photography Services

There are two main types of photography to sell, that is assignment photography and Stock Photography. Assignment photography is taking photographs of a predetermined event, and stock Photography is taking photographs in the hope that you will be able to find a future buyer. Most professional photographers take both types, the weddings and portraits take care of immediate bills, as they command a higher price, because they are generally only of interest to a limited number of people. There are exceptions like being hired for a specific assignment to photograph an Olympic Event, and then being able to sell that photograph Internationally. In general, stock photographs command a lower price, but they are more saleable to a wider base.

Stock photographs’ are generally sold on the Internet through what is known as “Stock Libraries”. They generally all work on a very similar system, you take photographs and submit them to a stock library and they sell them to interested parties such as travel brochure companies, advertising agents, book publishers. This way of marketing photographs has distinct advantages, if you are a part time freelancer, or have just started your own business. Either way you are probably too busy making portfolios, and taking pictures to market them. Another factor, which makes this method of marketing advantageous, is that when you are starting you do not have the network of contacts to market your photographs. Added to that there are some people who won’t or can’t perfect their marketing skills.

A downside of this marketing method is that there is a little more to it than taking photographs and waiting for the Royalty cheques to come in. Most stock libraries, will want to re-caption your pictures to fit in with their image, this can be a time consuming process and it can take months to get them online. Like many aspects of selling it is a “numbers game”, the more photographs you have available to sell the more you are likely to sell. This is a fairly general aspect of marketing, but it is more specific in this instance, as prospective buyers may look at other images, if they like one particular one. Because of the time factor of getting your work to the buyers or the public, many stock libraries, have insisted on a minimum contract, which means that they typically ask to retain your work for a minimum of two years.

Some of the stock libraries are general and some are more specific. Marine Themes obviously specialise in underwater photography, and they scan and correct all their images before sale. They are then color corrected to ensure that any prints will be the best quality. All this takes time, to get the images actually for sale on the Internet. The benefit is that marine photography is highly specialised, and this process does increase your chances to merchandise your work.

In the past the market was limited to buyers who were sent colour brochures and made their selection from them, now the market is expanding, as many libraries have widened their sales base by allowing customer’s to make their purchases directly on line. This factor alone has increased the numbers game the more people who have access, the more who are likely to buy. Some stock libraries are general and some are highly specific such as South African images. Some cover specialist areas such as marine photography, or nature.

So how do you choose the stock library that will be the most beneficial to you? There are independent reports covering the various strengths and weaknesses. The annual Freelance Photographer's Market Handbook in the UK features a section on stock libraries and is an excellent reference guide. Some of the stock libraries have been established for ten years. They have hundreds of photographer’s and hundreds of thousands of images. As a result of this they may be reluctant to take on new clients. However if you have a large portfolio available immediately it may be worth trying one of the older companies. However you will be competing with established photographers who have built up a client base. Many of the new companies have less than a hundred photographers and you will start by being a bigger fish in a smaller pond.

At the end of the day, the choice has to be your personal decision, and there is nothing to stop you from registering with more than one library. Whilst the market is growing and will continue to grow to encompass on line sales, remember to consider that sales from a printed catalogue will be important for a while, and it may be advantageous for you to choose a library with a well referenced catalogue.

Every stock library has different terms and conditions. In general most give you a straight 50% of the earnings. However some do let the images go into the hands of “sub agents”, and they will expect an additional cut from any sales. Read your contract well before you sign and beware of copyright issues. Normally when the photograph is sold the buyer is issued with a license number, which only allows them to use the image the once. You minimise your royalties if you allow a buyer to pay once and then get multiple uses out of it.

All in all if you are prepared to look at your market strategy over a long period of time, stock libraries offer you an option. There are forums for professional photographers that do address the issue, and it may be worth you looking into othe peoples style and work. Here are some I recommend you look into and consider selling your stock through:- PhotoStockPlus and Photo.com

There are also available a huge number of royalty free sites. You may question why buyer’s would consider paying for an image whilst they can obtain other’s free? The answer here is that royalty free photographs don’t make them free, you do purchase them, but you have the rights to re-use the stock photos and CDs for as many different projects and clients as you wish without paying further licensing fees.

This article has been supplied courtesy of Roy Barker. Roy often writes and works closely with Profitable Photography Business. This site is dedicated to coaching you in starting your own photography business but places a strong emphasis on profitability issues & guidelines. You can also gain many photography resources (some free) from Digital Photography If you seek further guides, helpful hints, articles and news, you can go to http://www.photography-business-tips.com which also has a Photographers Forum for exchange of views with other photographers

How to Chose Stock Photography for your Web Site

So you've decided to take the plunge. You know that stock photography is an effective tool for your web business, but where do you start and how do you choose the stock photo that's right for you. Here are some tips to get you started so that you are happy with your choice.

1. Decide where you want to purchase your stock photography. There are large agencies and small independent photographers. While the agencies will have more to chose from and sometimes lower prices an independent photographer will offer more personalized service and opportunities for you to have custom work done, if that is what you need.

2. Don't go in expecting to find an exact image that is in your head, a large agency or an independent photographer will not have the man in a blue suit, holding a cell phone, next to the white blinds nor will they have the beach landscape with the green and white striped chair. You need to have a clear idea in your head of the message that you want to convey and search for an image that creates the message that you want. (If you want something specific you'll have to pay for a photographer to shoot to your specifications.)

3. Make use of a free comp image to try out the image and make sure that it fits with your project or web design. Most stock agencies offer some sort of free comp image for position only so that you can make sure that you like what you're going to buy. Please use this option, if available, and make sure that the image is going to convey the message that you want it to.

4. Pay for what you need. Don't pay for a 300 dpi image for a web design, and don't buy a 72 dpi image for something you intend to print. Make sure that the agency or independent photographer offers at least a printable and a web version of every photo. Buy only the size image that you need for your job.

5. How much do you want to pay and for how long to you want to use the image? This comes down to royalty free or rights managed. If you don't want the chance of your competitor using the same image or you plan to use the image on or for a product you may want to look at rights managed. This will cost you more but it will lessen the chance of your competitor using the same image. Keep in mind that if you're using the image for an extended period of time you will have to pay for the use of the image every year or so. If you don't feel that your competitor using the same image is a threat or you dont have the money for rights managed photos look into royalty free photography. This product is also great if you're planning to use the images for an extended period of time.

I hope these tips help to get you started in choosing stock photography for your web site, business, or product. Remember to shop around and look for what you need. Also if an agency or photographer doesn't have what you need ask, you may be surprised how helpful they can be even for specific requests. If you have some specific questions please visit my Photography Forum at: http://kellypaalphotography.com/v-web/bulletin/bb/index.php and post your question there.

About The Author

Copyright 2004 Kelly Paal

Kelly Paal is a Freelance Nature and Landscape Photographer, exhibiting nationally and internationally. Recently she started her own business Kelly Paal Photography (http://www.kellypaalphotography.com). She has an educational background in photography, business, and commercial art. She enjoys applying graphic design and photography principles to her web design

Terms Used The In The Stock Photography Business

So you are a small business person or web designer and you want to purchase some stock photography for your website. Great. Photography is a wonderful way to improve the emotional impact of your site. But there are a few terms unique to the stock photography business that you should know.

Royalty Free - you’ll see this term often. What it means is that you pay a one time fee for an image and you can use it for as many times as you want for as long as you wish. It is a great way to get inexpensive photos. Now if you are concerned that your competitor would or could use the same image as you, photographers and agencies can continue to sell the image after you purchase it, then you need:

Rights Managed - this one is next term you’ll see. This means that you pay a fee for the image based on how, where, how long, and how many people will see the image. This one will cost you a lot more in most cases. This is worth it if you do not want your competitor using the same image for the same purpose. Usually the stock agency or photographer also agree not to sell the image to others in your field for the time that you are using the image. So you can see why this option protects your use of the image but you’ll also pay much more for this protection. Remember too that, at some point, you decided to discontinue using/paying for the image the agency or photographer can then sell the image to someone else, even someone in your field.

Flat Rate - this term isn’t quite at common but it is similar to royalty free. Usually this means that you pay a one time fee for an image, but it can only be used for one purpose by one person. Pricing will be higher than royalty free but less than rights managed.

Copyright - even with royalty free you are still only purchasing the right to use an image not the image itself. All images are property of the agency or photographer who owns them. How do you know who owns them, there is usually a © symbol with date and name of the person or agency who owns the image. No matter what you paid for the image you are NOT the owner of the image. This means you cannot remove the copyright information, alter the photo, use it as part of a logo that you own a copyright, or resale the image as your own.

These terms will get you started but remember there can be differences in these definitions from agency to agency and photographer to photographer. Every agency and photographer selling stock images should have a legal or license page to explain these terms and any others that they use, if they don’t you may want to move onto another site. Be aware, read all the information, and know what you are buying.

About The Author

Copyright 2004 Kelly Paal

Kelly Paal is a Freelance Nature and Landscape Photographer, exhibiting nationally and internationally. Recently she started her own business Kelly Paal Photography (http://www.kellypaalphotography.com). She has an educational background in photography, business, and commercial art. She enjoys applying graphic design and photography principles to her web design

Selecting Good Stock Photography in the Age of Digital

The business of stock photography has drastically changed over the last few years. Ten years ago, selecting photographs for your brochure or newsletter meant spending hours pouring over stock photography catalogs and ordering photo research to find the exact image. When the order came in a giant overnight package, designers would spread transparencies out on the light table, squinting through a magnifying loop to check every detail.

Enter the digital age.

High speed Internet connections. CD’s. Searchable Archives. Royalty-free stock. These elements have changed the face of communication design forever. The quality, quantity, affordability and accessibility of stock imagery have made it the resource of choice for many organizations.

The advantages of instantaneous access to searchable archives of good images are numerous.

  • Speed :: We can never have enough of it. Search. Download. Import. It’s remarkable.
  • Choice :: Searching "stock photography" on Google delivers 1,470,000 results. You can find pretty much anything out there.
  • Price :: While there are free resources, unless you are doing a school report, you may need something slightly more exclusive. Also, many of the free images are only good enough for online display and the selection is very limited. Royalty-free images are reasonably priced, you pay for only the size you’ll use and images can be used as needed with no extra charges.
  • Flexibility :: Image selections can be grouped, saved and emailed to others in the review cycle. People in different locations can simultaneously review ideas.
  • Archiving :: Some companies even keep a record of your buys that you can re-download whenever you need them. To use this resource effectively, there are a few things you need to keep in mind.
  • Plan ahead :: Will you ever need the picture to be printed? The low cost of "low resolution" images can lure you into costly mistakes. Images need to be 300 dpi (dots per inch) at the size they will be printed.
  • Low-cost tradeoff :: Pictures are now so affordable, everyone’s buying them. That means your image could show up in your competitor’s brochure. Some projects call for more exclusive imagery.
  • Image-enhancement :: When you need something totally unique, such as your product in the shot, it may be more economical to hire a photographer than to have your designer spend countless hours in Photoshop trying to get it just right.
  • Availability :: Good images still cost money. While many firms have images on file, don’t expect your designer to have a database full of images right for your project.

When searching on the web, search for "stock photography" rather than doing an image search in Google or another search engine. Google returns all images from the web -- including those that are the property of others and not legally usable.

About The Author

Beth Brodovsky is the president and principal of Iris Creative Group, LLC. Brodovsky earned a Bachelor of Fine Arts in Communication Design from Pratt Institute, New York. Before launching her own firm in 1996, she spent eight years as a corporate Art Director and Graphic Designer, providing a sound foundation in management and organizational standards and structure. Iris Creative specializes in providing marketing and strategic communication services to clients in service industries and small businesses. For more information contact Beth at bsb@iriscreative.com or 610-567-2799